Event ROI reports your CFO will trust
Paste in your numbers. Grenlit connects your LinkedIn data, SDR pipeline, ad spend, and earned media into one report that justifies your event budget - in minutes.
- No credit card needed
- GDPR compliant
- Takes 5 minutes
Pipeline-to-cost ratio
17× return
17×
Average pipeline-to-cost ratio tracked
5 min
To generate a complete ROI report
6
Data sources unified in one report
∞
Monday morning CFO conversations survived
The problem
Sound familiar?
Event marketers run great events. Then spend a week arguing about whether it was worth it.
You ran a great event. Now someone's asking if it was worth it and all you have is a badge scan count.
Your SDR team followed up on 200 leads. You have no idea how many actually qualified - or how long it took them.
You know the event built brand awareness. The speaking slot, the sponsored article, the social buzz. You just can't prove it.
What Grenlit does
The report your leadership team will actually trust
SDR Funnel Analysis
From badge scanned to closed-won. See exactly where leads drop off, how fast your SDRs followed up, and what the qualification rate actually was - not just the raw scan count.
Brand Awareness Index
A transparent, weighted score built from your actual amplification signals - speaking slots, LinkedIn performance, earned media, UGC. Directional, comparable, and defensible.
Multi-channel view
LinkedIn organic and paid, email, landing page, on-site activity, organiser-sponsored content. One report instead of five browser tabs and a spreadsheet.
CFO-ready output
Download as PDF. Share as a link. The executive summary leads with the numbers that matter - pipeline created, cost per SQL, pipeline-to-cost ratio. No dashboard required.
Our methodology
How the Brand Awareness Index is calculated
Brand awareness is the hardest part of event ROI to prove. Most tools ignore it entirely. Grenlit calculates it from five transparent, weighted signals - so you can defend the number in any stakeholder meeting.
Live calculator
Adjust the sliders to see your score
Based on your actual event signals, not a black-box algorithm.
62
/ 100 index
MidOrganic + paid impressions, engagement rate, follower lift.
72
+18 pts
Speaking slots, panels, and stage time relative to event size.
60
+12 pts
Press mentions, industry coverage, sponsored editorial.
55
+11 pts
Unique impressions across owned and organiser channels.
68
+14 pts
Attendee posts, tags, and organic mentions during the event.
48
+7 pts
LinkedIn performance
25%Organic + paid impressions, engagement rate, follower lift.
Speaking & thought leadership
20%Speaking slots, panels, and stage time relative to event size.
Earned media & press
20%Press mentions, industry coverage, sponsored editorial.
Audience reach
20%Unique impressions across owned and organiser channels.
User-generated content
15%Attendee posts, tags, and organic mentions during the event.
Weights sum to 100. The final index is a weighted average scored 0–100 and is directional - designed to be comparable event over event, not an absolute market measurement.
Integrations
The tools you already use, connected - soon
In beta, data entry is manual - by design. We're learning which integrations matter most before building them. Vote for yours.
Which integration should we build first?
Pricing
Free while it matters most
Grenlit is in open beta. Free to use, no credit card, no limits. When paid plans launch - once live integrations are in place - early users lock in 50% off for life.
- Unlimited reports
- Brand Awareness Index
- SDR funnel analysis
- Multi-channel performance tracking
- Event comparison dashboard
- Annual event planning view
- 90-day follow-up prompts
- PDF download & shareable links
- No credit card needed
Founder pricing - locked in forever
Users who join during beta receive 50% off paid plans for life. No action needed - your account is automatically tagged when paid plans launch.
Get started
Your next event debrief starts here
Stop defending your budget with badge scans. Start defending it with pipeline.