Every number your leadership will ask about
A single structured input produces a report deep enough for the CFO and clear enough for the CMO.
SDR Funnel Analysis
Track every stage from badge scan to closed-won. Cost per lead, cost per SQL, cost per meeting - auto-calculated. Flag red when qualification rate falls below 20% or follow-up takes longer than 3 days.
- Badge scans → SQL → meeting → opportunity → closed-won
- Cost per lead, cost per SQL, and cost per meeting auto-calculated
- Red flags for <20% qualification rate or >3-day follow-up
Brand Awareness Index
A transparent 0–100 score weighted from your share of voice, audience reach and seniority, content amplification vs baseline, earned media, and pre-event promotion lift. Compare your own events over time.
- Five weighted signals - no black box
- Directional 0–100 score comparable event over event
- Baselines from your own history and industry averages
Multi-channel view
LinkedIn organic + paid, email campaigns, landing pages, on-site activity, earned media, and organiser exposure - all normalized into one report with clear vs-baseline comparisons.
- LinkedIn organic + paid, email, landing pages, on-site
- Earned media and organiser-sponsored content in one view
- Baseline comparisons flag under- and over-performance
CFO-ready output
A professional web report you can download as a PDF or share via a public read-only link. Includes executive summary, funnel, channel performance, awareness index and prioritized recommendations.
- Download branded PDF or share a read-only web link
- Executive summary leads with pipeline, cost per SQL, and ratio
- Prioritized recommendations for the next event